About
Exponent Energy is an India-based electric mobility infrastructure company building a reliable and scalable fast-charging ecosystem for electric vehicles. The company works closely with leading OEM partners and fleet operators while also serving direct-to-customer users through its growing retrofit and B2C programs.
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We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.
Why ERPNext over SAP B1 / Oracle
100% FOSS
Customizable
Future-ready
Challenges
As Exponent Energy the company expanded beyond pilot cities, sales operations began to face scalability constraints. The lead funnel had grown complex, with multiple parallel sources, OEM-generated leads, direct B2C inquiries, and retrofit-specific opportunities, each requiring different workflows, verification steps, and field coordination.
However, the existing B2C lead management system operated in isolation from Exponent’s core ERPNext platform (Project Watchtower). This disconnect resulted in fragmented data, inconsistent follow-ups across regions, limited visibility for leadership, and manual handoffs between sales, field teams, and operations. Additionally, Exponent’s demo-first sales motion and retrofit approval requirements demanded a level of workflow flexibility that standard CRM setups could not support without risking long-term maintainability.
Exponent needed a modern, scalable CRM that could unify these complex sales journeys while remaining tightly integrated with ERPNext and safe from future upgrade disruptions.
Benefits
By adopting Frappe CRM and extending it through a dedicated custom application, Exponent Energy was able to design a CRM system tailored to its unique EV sales and retrofit model. The open-source nature of the Frappe Framework allowed Exponent to implement deep customisations, such as demo scheduling workflows, multi-region lead routing, retrofit document verification, and financing logic, without modifying core CRM code.
All custom logic was layered in a separate app, ensuring upgrade safety as Frappe CRM evolves. Native integration with ERPNext enabled seamless data flow between CRM, finance, manufacturing, and operations, eliminating manual data transfers and ensuring a single source of truth. Integrated telephony, WhatsApp communication, and automated lead ingestion further standardized the lead-to-conversion process across cities. This approach gave Exponent both flexibility and control, allowing rapid iteration while maintaining system stability.
Impact
Successful on-time ERPNext go-live
Increased sales order to cash
Increased inventory turnover
The implementation delivered immediate and measurable operational improvements:
Overall, the system enabled Exponent Energy to scale sales operations at the same pace as its rapidly expanding EV footprint, while maintaining governance and visibility.
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Share your story with the world
Inspire people by sharing how Frappe has positively impacted your business.
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Share your story with the world
Inspire people by sharing how Frappe has positively impacted your business.
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